Since marrying Justin Bieber, the American Model Hailey Baldwin took her husband’s last name and became Hailey Bieber. In line with that, she was hoping to start her own beauty line and register it as Bieber Beauty, however, Justin filed a trademark application a couple of years ago that caused conflict with Hailey’s application.
Trademark Confusion
Hailey’s trademark appeal got declined by the U.S. Patent & Trademark Office due to the similarity of marks on Justin’s trademark. According to some reports, the name Bieber Beauty may cause confusion with her husband’s trademark that was filed years before they even knew they would end up married.
Hailey Baldwin and Justin Bieber’s Love Story
The couple met during their teenage years when Hailey’s father, Stephen Baldwin introduced his daughter to the Canadian singer. Little did they know that they’ll be in it for the long haul! They started as “homies” since Justin was in a relationship with Selena Gomez back then.
There were rumors that the two were dating throughout their friendship, but they both denied the hearsay. Hailey even defended Justin and Selena’s relationship and called it a teenage dream.
Sometime around 2014, their friendship grew deeper when Justin invited Hailey to attend church services at Hillsong church together with Kendall Jenner. Despite being spotted going on several dates, the two falsified the allegations and insisted that they were just hanging out as friends.
But people aren’t convinced that sleeping over at Justin’s place after a romantic dinner date and then having breakfast together the next day, was purely platonic.
Instagram Official
As the days went by, more and more proof that they’re in a romantic relationship showed up such as a matching tattoo, spending New Year’s Eve together, and several sweet photos.
In January 2016, Justin finally confirmed their status as he posted a photo of them sharing a kiss during New Year’s Eve celebration with Justin’s family, although Hailey did not confirm anything from her side.
A Roller Coaster Ride
Hailey and Justin’s love story was a roller coaster ride. They’ve been in an on and off relationship for more or less two years with so many dramas like denials and unfollowing each other on social media. Justin was also in an on and off relationship with Selena Gomez at that time. However, the two survived the storm and got officially back together in May 2018 until they announced their engagement on July 8, 2018.
In the fall of 2018, the couple secretly tied the knot as a sign of their strong commitment, and there are rumors that they are planning to have a more formal second wedding ceremony later this year. After all the challenges the duo has been through, we’re pretty much sure a conflict with trademarks wouldn’t shake them off. Not even Justin’s depression brought them down!
