The Avengers: Endgame ended the game with an exclamation point. Not only did it land the top spot for 2019’s highest-grossing film, but also it ranked the second-highest-grossing film of all time.
In addition to that, the film broke a world record for hitting $1.2 billion in revenue in its first week of screening. It is also the fastest film that grossed more than $2 billion, beating Avatar’s 47-day record; Avengers: Endgame made $2.19 billion in revenue in just 11 days and made it to the top of the list of the highest-grossing superhero movies.
Aside from the fact that the film is really spectacular, the filmmakers’ excellent strategies have a very critical role in its record-breaking earnings.
Timing is Everything
Avengers: Endgame’s first week was insane! The movie was trending all over the world; on social media platforms, in news headlines, and at your work’s cafeteria during lunch break. Disney made it possible to acquire a $1.2 billion sale because they carefully picked the date to debut the film in more than 50 countries in the same week.
Advanced Tickets Selling
Tickets’ reservations made a huge difference as well. Since people are very eager to see the fate of their favorite superheroes after almost all of them vanished in the void and turned into dust, fans went crazy over the tickets’ online sale. Advanced ticket selling in Fandango contributed 35% of its first week’s domestic revenue.
Thinking Outside the Box
You would know that a film is a blockbuster hit when the regular 12-14 hours movie screening in theater houses isn’t enough anymore. With it lasting for 3 hours and 2 minutes, it seems impossible to air more than 3 Avengers: Endgame in a single day. That’s until movie houses decided to think outside the box! Exclusively for Avengers: Endgame, several movie theaters, offered unusual screening times such as 6:00 am and even as early as 3:00 am.
Normally, after the first week, people start losing interest in a film in its second week of screening. Critics and bloggers start spoiling the details over the internet. Friends begin to spread the story to each other, and disappointed viewers discourage people from spending their money on watching the movie.
Luckily for Avengers: Endgame, they were still able to haul $145.8 million in its second week. Although that’s 60% inflation from the first week’s U.S. sale, most productions would toss champagne for nailing that amount.
Overall, Avengers: Endgame grossed more than $2.7 billion globally, and it was indeed a worth-viewing finale.
